If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option. To audit your site for JavaScript issues, you need to enable JavaScript execution in expert options when you create a new project (or rebuild an existing one). Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation.

What aspects do on-page SEO audits usually cover?

• An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them.
• Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.
• An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.
• Make sure the colors match your branding and are easy to read.
• Other factors affecting your organic search positions are what are referred to as off-page factors.
• The SEO site audit of these tools gives you a technical health score from which to work.

It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues. Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals.

It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update. If it says anything other than “No issues detected,” read our Google penalties guide. To check for manual actions, go to the Manual actions report in Google Search Console.

For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO. Broken links are bad for user experience… which CAN hurt your SEO. While there’s no hard number of internal links to include, aiming for 5+ per page is a good start. Covering site performance issues, internal linking optimization, and even international SEO. Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site.

How do SEO audit services work?(step-by-step)

Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition.

To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and improving conversion rates.

Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content. The bottom line here is that you should always base your decision to optimize Core Web Vitals on your specific audience’s needs and real user data – not just industry trends. If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much.

Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP. A content audit examines your website’s content, which can range from service pages to blog posts. A few features SEO Anomaly examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.

With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact. With SEO audits, you can discover new ways to improve the user experience (UX) of your website. For example, if your site features a ton of broken links, resulting in 404 errors, you’re providing a less-than-stellar experience for visitors. For more in-depth insights, a technical SEO audit is the next step. This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing.